top of page
Search

Why Your Food Photos Might Be Losing You Customers (And How to Fix It)


Your Food Photos Might Be Losing You Customers – Let's do something about it!


You’ve perfected your menu, crafted delicious dishes, and built an experience worth sharing. But when you post your food online… nothing. No likes, no shares, no customers flocking in.


Here’s the truth: People eat with their eyes first — if your visuals don’t make them hungry, they’ll scroll right past.


There’s a reason why Hawksmoor (157K followers) and Dishoom (298K followers) have a massive social media presence.


Yes, they hire photographers, but that’s because they understand the value of high-quality visuals in attracting customers and driving sales. Great photography and video don’t just showcase food, they sell an experience.


Here are three key reasons your photography might be missing the mark, and how to fix them:


1️⃣ Bad Lighting = Bad First Impression


Hawksmoor’s rich, moody steakhouse photography enhances the indulgence of their dishes, while Dishoom’s warm, atmospheric shots create a nostalgic, Bombay café feel. Meanwhile, that overhead warm restaurant lighting? It’s killing your food’s appeal.


Fix:

  • Use natural light whenever possible—near a window is ideal.

  • If shooting in low light, invest in softbox lights or diffusers to avoid harsh shadows.

  • Play with warm vs. cool tones to create the right ambiance for your brand.


2️⃣ Flat, Uninspired Composition


If you’re just snapping a plate from above, you’re missing opportunities for depth and storytelling. Notice how Hawksmoor uses dramatic side lighting to highlight the texture of their steaks, while Dishoom captures the warmth and character of their dishes with dynamic angles.


Fix:

  • Try side angles, close-ups, or action shots— think cheese pulls, steam rising, or a cocktail being poured.

  • Use props that fit your brand identity—rustic wooden boards for casual dining, elegant tableware for fine dining.

  • Experiment with different camera perspectives—some dishes look best from a 45-degree angle, while others shine in an overhead shot.










3️⃣ No Brand Identity in Your Photos

Hawksmoor’s photography feels bold and indulgent, while Dishoom’s feels vibrant and nostalgic — because they understand their brand identity. If your photos don’t have a consistent aesthetic, your brand looks forgettable.


Fix:

  • Define your brand colours, lighting style, and visual mood.

  • Use consistent editing presets to create a signature look.

  • Keep your backgrounds, props, and settings in line with your brand personality—rustic, modern, vibrant, minimal?


The Fix:

✔ Invest in better lighting & styling techniques 

✔ Use angles & action shots to add energy 

✔ Create a cohesive look for your brand’s visuals


Need help making your food visuals work for your business? Let’s chat.


Drop me a message or comment below—what’s the biggest struggle you have with food photography?




תגובות

bottom of page